The Macedonian Travel Marketplace is an event organized by National Association for Incoming Tourism of Macedonia (NAITM). Established in 2016 and constantly growing it becomes the central event in the field of tourism in North Macedonia. The event is main meeting place for industry professionals to identify business opportunities through direct cooperation and sales. It presents an assembly of the key stakeholder of incoming tourism in our country: tour operators, hotels, restaurants, transporters, cultural institutions and museums, tour guides, adventure sports clubs, tourist attraction providers. This year’s event will expand and grow into a regional and international event, thus the format will be adopted to the new trends. Due to the circumstances emerged by the COVID-19 pandemic, this conference and travel marketplace will be organized for the first time in an online hybrid format. The focus is on addressing current challenges of tourism introduced by the global health and economic crisis, and how to use the opportunities that Digital Economy brings. Our main aim with this event is to be entirely realistic about the expectations, trends and current state of the industry, but to also offer confidence and inject hope in our stakeholders.